Working with Global distributor and the focus of the interactive sessions has been on, outbound calling, for some reason there seems to be a great deal of negativity in around this!

There are two quite simple areas to stay focused on and the results will be very impactful.

Area 1

Focus on key areas that your target audience are really interested in, examples, such as Adding/winning new customers, increasing competitive edge / advantage, understanding market trends etc. So, keep the focus off you and be relevant.

Area 2

Focus on the key principle of reciprocity, give something of value to your customer (insight) and they will feel more inclined to “give” more back to you, this will often be in the form of more time and data.

Keep these areas in mind and it will lead to a better experience for all concerned.